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4 Reasons why mobile ad prices will catch web in 2014
mobilemarketing.kiip.me
Tweet Post by Kevin Fishner Mobile advertising in 2014 will mirror what happened to web advertising half a decade ago Mobile ad revenue per impression will match web ad revenue per impression in 2014. Ad prices go up when an advertiser is able to increase the lifetime value (LTV) of its customers and/or when they increase the percentage of page visitors that become customers (conversion rate). Continue Reading
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