Testing And Experimenting Is (Or At Least Should Be) The Backbone Of Any SEO Strategy. Most professional SEO companies and experts routinely conduct formal and informal SEO experiments, some of which are generously posted online for education and calibration purposes. At SEO.com, we encourage our employees to build and monetize personal websites when they’re not at work, as an opportunity to innovate, test, and take risks that we can’t with our client campaigns at work. Continue Reading