Find Great Marketers and Discussion on Inbound.org
Inbound.org is a for-fun partnership started in February 2012 by Rand Fishkin, CEO + Co-founder of SEOmoz and Dharmesh Shah, CTO + Co-founder at Hubspot. Since November 2013, Inbound.org has been funded by HubSpot Labs, the experimental arm of HubSpot.
The goal of Inbound.org is to enable great content and people from the world of inbound marketing to get noticed.
There's an amazing community of bloggers, marketers and enthusiasts passionate about non-paid channels like SEO, social media, content marketing, conversion rate optimization, etc. and we believe they deserve a site where sharing great content is controlled by them.
We do this by sharing and discussing interesting articles, building profiles to display our skills and letting our community members find and post jobs.The goal of Inbound.org is to enable great content from the world of inbound marketing to get noticed. There's an amazing community of bloggers, marketers and enthusiasts passionate about non-paid channels like SEO, social media, content marketing, conversion rate optimization, etc. and we believe they deserve a site where sharing great content is controlled by them.
Learn from the community
Find the best of the best articles and discussions that are trending at the moment submitted by our community members.
Share and discuss trending marketing topics
Share and comment on trending topics and become a recognised member of the community.
Build your professional marketer profile
Earn karma and credit for your contributions and marketing knowledge.
Hire great marketers from our community
Apply for and post jobs from other community members.
What is Inbound Marketing?
Inbound Marketing is marketing that focuses on empathising with the customer.
Empathy [em-puh-thee]: the ability to understand and share the feelings of another.
Whilst “interruption marketing” like billboards, banner ads and other media that gets in the way, Inbound Marketing focuses on earning the attention and desire of a potential customer. Inbound Marketing is about being welcome by:
- Creating helpful content
- Optimising for relevant search queries
- Answering questions on social media
- Earning permission to email a prospect
Inbound Marketing isn't free marketing - there's a cost even if it's just time and effort. However, successful Inbound Marketing does tend to be cheaper in the long run
Inbound Marketing isn't a list of tactics or channels - email (for example) can be used to interrupt and spam people or send helpful, relevant, requested messages.
Inbound Marketing is about creating marketing that people love.
Who's on Inbound.org?
We're a huge diverse community of inbound marketers tens of thousands strong who care deeply about making marketing better for people.
We'd love your support in joining us to share and contribute new articles and discussions.
Registration, Voting and Comments
Inbound.org enables anyone with a Twitter account to register for the site, submit content and participate in conversations through comments. Your Inbound account must follow the site's community guidelines, or we'll have to ban you (nothing personal; we just hate spam). We love and encourage participation, so please send all your marketing friends here.